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Design Thinking and Innovation: avoiding technological determinism

Innovation is tricky, although it has worked its way into the lexicon of virtually all business practices in the last ten years. Being innovative is not as simple as utilizing the latest technologies or adopting new processes and procedures. Creating innovation is a much more intricate process. This process is what has most ideas stuck in limbo, waiting for something to happen, a change in the market or a seismic shift that suddenly facilitates acceptance of the new. Too often, superior products are, for some unknown reason, not achieving the anticipated trajectory. Bringing an invention to widespread acceptance can prove challenging even for the most cutting-edge companies.

Designers are often thought of as only being visually creative; although we are very visual, we are also uninhibited by tradition to solve complex problems. By using nonlinear thinking and visualization methods designers can define patterns, make predictions, and draw conclusions that linear thinking might not conjure. It is these practiced skills, employed every day, that can be applied to virtually any problem to provide insight on a system’s perspective.

Seeing through the Complexity
Three major problems that add to the complexity for solving the diffusion of innovations: multiple lenses of innovation research, multiple definitions of innovation and invention, and the multiple elements of innovation. Addressing these problems does not guarantee… Read More

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